Thursday, October 10, 2019

Indian Legal History: Sultanate Period Essay

The Delhi Sultanate is a term used to cover five short-lived dynasties, Delhi based kingdoms or sultanates, mostly of Turkic and Pashtun (Afghan) origin in medieval India. The sultanates ruled from Delhi between 1206 and 1526, when the last was replaced by the Mughal Dynasty. The five dynasties were the Mamluk dynasty (1206–90); the Khilji dynasty (1290–1320); the Tughlaq dynasty (1320–1414); the Sayyid dynasty (1414–51); and the Afghan Lodi dynasty (1451–1526). (i) Administrative Units: The civil administration of the sultanate was headed by the Sultan and his Chief Minister (Wazir; à ¦â€°Ã  ¦Å"à ¦ ¿Ã  ¦ °). The sultanate was divided into administrative divisions from the province (Subah) to the village level. The province was the composition of districts (Sarkars). Each district was further divided into parganas. A group of villages constituted a pargana. (ii) Constitution of Courts: The Mediaeval India the Sultan, being head of the State. was the supreme authority to administer justice in his kingdom. It was one of the important functions of the Sultan. It was done in three stages: Diwan-e-Qaza (arbitrator à ¦ ¬Ã  ¦ ¿Ã  ¦Å¡Ã  ¦ ¾Ã  ¦ °Ã  ¦â€¢), Diwan-e-Mazalim (Head of bureaucracy à ¦ ªÃ  § Ã  ¦ °Ã  ¦ §Ã  ¦ ¾Ã  ¦ ¨ à ¦ ªÃ  § Ã  ¦ °Ã  ¦ ¶Ã  ¦ ¾Ã  ¦ ¸Ã  ¦ ¨Ã  ¦ ¿Ã  ¦â€¢ à ¦â€¢Ã  ¦ °Ã  § Ã  ¦ ®Ã  ¦â€¢Ã  ¦ °Ã  § Ã  ¦ ¤Ã  ¦ ¾), Diwan-e-Siyasat (Commander-in-Chief of forces à ¦ ¸Ã  §â€¡Ã  ¦ ¨Ã  ¦ ¾Ã  ¦ ªÃ  ¦ ¤Ã  ¦ ¿). The courts were required to seek his prior approval before awarding the capital punishment (à ¦ «Ã  ¦ ¾Ã  ¦ Ã  ¦ ¸Ã  ¦ ¿ à ¦ ¦Ã  §â€¡Ã  ¦â€œÃ  §Å¸Ã  ¦ ¾Ã  ¦ ° à ¦â€ Ã  ¦â€"à §â€¡ à ¦â€¢Ã  §â€¹Ã  ¦ °Ã  § Ã  ¦Å¸Ã  ¦â€¢Ã  §â€¡ à ¦ ¸Ã  § Ã  ¦ ²Ã  ¦ ¤Ã  ¦ ¾Ã  ¦ ¨Ã  §â€¡Ã  ¦ ° à ¦â€¦Ã  ¦ ¨Ã  § Ã  ¦ ®Ã  ¦ ¤Ã  ¦ ¿ à ¦ ¨Ã  ¦ ¿Ã  ¦ ¤Ã  §â€¡ à ¦ ¹Ã  ¦â€¡Ã  ¦ ¤Ã  §â€¹) The judicial system under the Sultan was organized based on administrative divisions of the kingdom. It was classified in a systematic divisions of courts and the powers and jurisdiction of each court was clearly defined. 1. Central Capital: Six Courts which were established at the capital of the Sultanate are follow: a. The King’s Court b. Diwan-e-Mazalim c. Diwan-e-Risalat d. Sadre Johan’s Court e. Chief Justice’s Court f. Diwan-e-Siyasat The King’s Court was presided over by the Sultan. It has both original and appellate jurisdiction on all kinds of cases. It was the highest court of appeal. The Sultan was assisted by two Muftis (highly qualified in law). Diwan-e-mazalim: The court of Diwan-e-Mazalim was the highest court of criminal appeal and the Court of Diwan-e-Risalat was the highest court of civil appeal. The Chief Justice was the second highest officer next to the Sultan. The court of Ecclesiastical cases (à ¦ §Ã  ¦ °Ã  § Ã  ¦ ® à ¦ ¸Ã  ¦â€šÃ  ¦â€¢Ã  § Ã  ¦ °Ã  ¦ ¾Ã  ¦ ¨Ã  § Ã  ¦ ¤ à ¦â€¢Ã  §â€¡Ã  ¦ ¸)was transferred to the Sadre Johan. The court of Diwan-e-Siyasat was constituted to deal with the case of rebels (à ¦ ¬Ã  ¦ ¿Ã  ¦ ¦Ã  § Ã  ¦ °Ã  §â€¹Ã  ¦ ¹Ã  §â‚¬Ã  ¦ ¦Ã  §â€¡Ã  ¦ ° à ¦â€¢Ã  §â€¡Ã  ¦ ¸ à ¦ ¨Ã  ¦ ¿Ã  §Å¸Ã  §â€¡). The Chief Justice’s Court was established in 1206. It was presided over by the Chief Justice and dealt with all kinds of cases. (b) Provinces: In each province(Subah; à ¦ ¸Ã  § Ã  ¦ ¬Ã  ¦ ¾Ã  ¦ ¹)had five courts namely, Adalat Nazim Subah, Adalat Qazi-e-Subah, Governor’s Bench (Nazim Subah’s Bench), Diwan-e-Subah and Sadre-e-Subah. Adalat Nazim Subah was the Governor’s (Subedar; à ¦ ¸Ã  § Ã  ¦ ¬Ã  ¦ ¾Ã  ¦ ¦Ã  ¦ ¾Ã  ¦ °) Court. In the provinces the Sultan was represented by him. He exercised original and appellate jurisdiction like the Sultan.. While exercising his appellate jurisdiction, the Governor(à ¦ ¸Ã  § Ã  ¦ ¬Ã  ¦ ¾Ã  ¦ ¦Ã  ¦ ¾Ã  ¦ °) sat with the Qazi-e-Subah. From the decision of this bench, a final appeal was allowed to be filed in Central Court of Delhi. Adalat Qazi-e-Subah was presided over by the Chief Provincial Qazi. He was empowered to try civil and criminal cases. Appeals form this court made to the Adalat Nazim-e-Subah. The Court of Diwan-e-Subah was the final authority in the province in all cases concerning land revenue. The Sadre-e-Subah was the Chief Ecclesiastical Officer in the province. He represented Sadre Johan, in Subah matters relating to grant of stipend, lands etc. (c) Districts: In each district (Sarkar) at he district headquarter, six courts ware established namely: Qazi, Dadbaks or Mir Adls, Faujdars, Sadre, Amils and Kotwals. The Court of the District was empowered to hear all original civil and criminal cases. Appeals were also filed before this court from the judgements of the Pargana Qazis, Kotwals and village pachayats. The court was presided over by the District Qazi who appointed on the recommendation of the Qazi-e-Subah or directly by Sadre Johan. (d) Parganas: At each pargana headquarter two courts were established, namely, Qazi-e-Pargana and Kotwal. The court of Qazi-e-Pargana had all the powers of a District Qazi in all civil and criminal cases except hearing appeals. Petty criminal cases were filed before the Kotwal. He was the Principal Executive Officer in towns. (e) Villages: A pargana was divided into a group of villages. For each group of villages there was a village assembly or panchayet. It’s a body of five leading men to look after the executive and judicial affairs. The Sarpanch or Chairman was appointed by the Nazim or the Faujder. The Panchayets decided civil and criminal cases of a purely local character. (iii) Judicial Reforms of Sher Shah: In 1540 Sher Shah laid the foundations of Sur Dynasty in India after defeating the Mughal Emperor Humayun, son of Babar. Sher Shah ruled only for five years. he introduced various remarkable reforms in the administrative and judicial system fo his kingdom. His important judicial reforms as follows:- 1. . Sher Shah introduced the system of having the pargans, separate courts of first instance for civil and criminal cases. At each pargana, he stationed a Civil Judge called Munsif. 2. When a Munsif was appointed, his duties were specifically enumerated. 3. The duties of Governors and their deputies regarding the preservation of law and order were emphasised. 4. Moqoddomas or heads of the village Councils ware recognized amd were ordered to prevent theft and robberies. In cases of robberies, they were made up to pay for the loss sustained by the victim. Police regulations were now drawn up for the first time in India. 5. The judicial officers below the Chief Provincial Qazi were transferred after every two or three years. The practice continued in British India. 6. The Chief Qazi of the province or the Qazi-ul-Quzat was the some cases authorized to report directly to the Emperor on the conduct of the Governor.

Wednesday, October 9, 2019

Problems in teaching history Essay Example | Topics and Well Written Essays - 1000 words

Problems in teaching history - Essay Example Consequently, the subject appears to be, not surprisingly, unloved by pupils. The given paper will discuss what is wrong with American history and why it appears to be false and really boring for students. Young people, who enter higher level institutions and start learning history there, usually become surprised, because many historical facts they were taught in school appear to be different. However, many people do not enter such establishments and many of those who do choose not to learn history. They do not want to continue learning it, because schools do not usually accept discussions and debates. Thus, the discipline is turned into gathering of logically disconnected uninteresting facts, while a lot of remarkable ones are missed because they are unlikable. In order not to explain to students the facts, which are not very pleasant for American citizens, instructors prefer to exclude them. Therefore, pupils do not know about real events and, as they usually omit negative ones, they call there past â€Å"good old days†. This automatically generates an opinion that America always acted properly, without any mistakes. Young people think that the United States is the best country in the world and other countries just envy and try to imitate its behavior. Believing that other countries are admiring the United States, young people become shocked, when something like the events of 9/11 happen. Suddenly, they got to know that many nations hate Americans, but can’t understand why, because did not learn real historical facts. The history is false and that is why it is uninteresting. James Loewen explains: The same things that make history false are what makes it boring. Many high school history teachers are teaching out of field. That is, they don’t have a degree in history or a related discipline. And they usually aren’t even interested in history. So they

Monday, October 7, 2019

SWOT analysis Assignment Example | Topics and Well Written Essays - 250 words

SWOT analysis - Assignment Example As the company is relatively new in the market, the brand awareness of the company is relatively low. There exists strong presence of government support. The number of new entrants at this point of time is quite low. There is also opportunity to make a concentric diversification by adding new, yet closely related products such as â€Å"hot deli† chickens to increase the width of the product line. Also there is scope to position chicken as a healthy food product. (Kolb, 2008, p. 105) There are various kinds of substitute products in the market. Therefore the threat of switch made by the consumers is quite high. As the barriers to entry are quite low, chances of new entrants in the market is quite high. Due to economic downturn people are less inclined towards purchase and more inclined towards savings. Due to the increase in working female class, numbers of people looking for ready to eat food as compared to raw food products have

Sunday, October 6, 2019

Goverment Imigration Act Essay Example | Topics and Well Written Essays - 1000 words

Goverment Imigration Act - Essay Example However, regardless of how the figure is understood, the fact remains that this large number of shareholders remains in a state of limbo. Oftentimes unable to return to their home country, they are constrained to living the rest of their days in the United States without any hope of becoming naturalized or legalized. This is of course a function of the antiquated and unethical means by which current immigration policy exists within the United States. Accordingly, the following analysis will serve as something of a policy recommendation with regards to a proposal for addressing the following issues regarding immigration: what should the new immigration policy look like, the need for the government to tighten border security, a discussion and analysis with regards to the arguments for and against allowing undocumented persons within the United States to earn citizenship, a brief discussion of the means by which allowing citizenship for illegal immigrants might expect the United States in the years ahead, whether or not the dream act should be made permanent by the U.S. Congress, and a brief take on Pres. Barack Obama’s allowance for some immigrants to apply for temporary visas. Firstly, the need for the United States to produce an updated and relevant immigration policy is without question. ... wever, without specifically addressing needs of the many millions of illegal immigrants that are already within the United States, such a piece of legislation would be ultimately worthless. What needs to be affected is legislation that allows for a greatly reduce level of illegal immigration within the United States while at the same time providing option for those individuals that are already within the United States illegally to further their lives and the lives of their children. Similarly, at the same time, it is necessary for the United States to significantly increase its border security; not only as a means of stemming illegal immigration, but also as a means of providing a greater level of national security. It is been proven time and again that many of the easiest ways to do harm to the United States, or any other nation for that matter, is merely to come across the border and undocumented fashion so that the national security apparatus has no idea that the individual(s) who wishes to harm is even there (Stolz 7). With regards to the main arguments for and against providing a path to citizenship for the illegal and undocumented persons currently residing in the United States, these arguments will be briefly discussed in the preceding paragraph. Firstly, those individuals that are in favor of providing a path citizenship claim the fact that this provides an ethical and reasonable approach by which these millions of individuals will be able to further integrate with American society, pay taxes, and contribute to the society that they had so long been upon the sidelines of. Likewise, those that are against a level of reform point to the fact that any such reform would necessarily encourage further illegal immigration system (Hinojosa-Ojeda 181). However this

Saturday, October 5, 2019

Myocardial Infarction Essay Example | Topics and Well Written Essays - 2500 words

Myocardial Infarction - Essay Example Thus, scientists do their best to make it possible to reveal the danger of myocardial infarction in patients timely in order to save their lives. This paper will seek to discuss the topic of myocardial infarction in detail, including prevention/ treatment options and recommendations for future research. Myocardial infarction can be defined as â€Å"the irreversible damage of myocardial tissue caused by prolonged ischemia and hypoxia. In simpler terms, myocardial infarction is caused by the death of one of the heart muscles which, in its turn, leads to irreversible changes in the heart function and, in many cases, to death† (Sharis & Cannon 2003). Professionals in cardiac studies usually link myocardial infarction etiology to complete focal blockage of one of the coronary arteries or their branches. The latter reflects in and leads to impaired contractility of one of the heart muscles but does not extend beyond the affected heart segment (Sharis & Cannon 2003). The myocardial ischemia begins in the inner lining of the heart, called endocardium and then spreads to the outer heart lining (epicardium); the risks of irreversible heart damage significantly increase if the complete blockage lasts 15-20 minutes (Sharis & Cannon 2003). Irreversible damage covers the affected segment and occurs within the first 2 or 3 hours following the infarction (Sharis & Cannon 2003). Restoration of the blood flow and heart activity is associated with the salvation of the heart muscle, and the earlier the salvation occurs the better the heart and blood flow will be. The size of the affected area is the determining factor of death of infarction, and increased oxygen supply to the site of blockage is believed to be a more effective instrument of salvaging the heart muscle, compared to reducing oxygen demand (Sharis & Cannon 2003). A whole set of modifiable risk factors contributes to the development of myocardial infarction risks in different population groups – smoking, diabetes,

Friday, October 4, 2019

General Motors Research Paper Example | Topics and Well Written Essays - 2000 words

General Motors - Research Paper Example From the discussion it is clear that  General Motors Company, normally abbreviated as GM, is a United States multinational automobile company headquartered in Detroit, Michigan. The company is among the globe’s prime automakers in vehicle unit sales. It holds almost 202,000 employees, and it does business in around 157 nations. The company is split into five business divisions: GM North America, GM Europe, GM South America, GM International Operations and GM Financial. The firm produces trucks and cars in 37 countries, and services and sells the automobiles through the following brands: Buick, Chevrolet, Cadillac, GMC, Baojun, Isuzu, Holden, Jie Fang, Vauxhall, Opel and Wuling.This essay stresses that  General Motors (GM) compensation and benefits system considers the executives’ salaries based on their performance, as well as the company’s performance. As a result, a huge fraction of individual executive compensation is in jeopardy because this compensation is connected to achieving certain quantifiable results aimed at generating worth for shareholders on both a temporary and long term basis. General Motors institutes its intended compensation for the executives annually by taking into account the compensations paid to executives in related internal and external positions, the performance of the company and the challenges being faced. It offers benefits to all employees, together with the executives by considering by and large the package offered by other employees in the same position.   They also have additional benefits for executives as part of their compensation and benefits package that is in line with the labor market. This paper will examine General Motors, an organization that is experiencing challenges with its compensation and benefits systems. A brief history of General Motors will be given before assessing the current challenges it is facing. It will also review other organizations that have been in a similar situation. The paper will seek to draw from the strategy that those organizations have devised to address the issue of compensation and benefits. The paper will show theories and strategies that should be contemplated in addressing the situation. Finally, the paper will give recommendations to the GM management on how to address and resolve the situation. Review of the Literature An Assessment of GM’s Current Challenge General Motors financial crisis started in 2005 when the company posted a loss of US$10.6 billion (Martocchio, 2010). This was enhanced further when they tried to get United States’ government financial support, in 2006, for its pension liabilities, but they were not successful. Their loses, in 2007, were US$ 38.7 billion followed by a drop on sales, in 2008, of 45% and its reports indicated that it would be out of money by the middle of 2009 excluding the amalgamation of the government funding, a merger or sales of assets. At a Congressional hearing, in Washington DC, General Motors representatives and executives stated that they were in dire need of financial assistance, but unfortunately they did not succeed in their endeavor to get legislation to sanction the U.S.s’ government assistance. Instead, they were advised to come up with a new action plan to sustain the company. It eventually submitted its restructuring plan to the U.S. Senate committee in charge of bankin g and the House of Representative committee in charge of financial services, but Congress refused to act on it.

Thursday, October 3, 2019

Environmental factors affecting Nespresso in China Essay Example for Free

Environmental factors affecting Nespresso in China Essay The micro environment on the other hand comprises the industry and market.   Religion, education, ethnicity, education and language, age group, family, cross cultural differences. In 1978, the Chinese government introduced a birth control policy of one child per family. (Newsweek 2014) This in the long run will reduce both sales and labor availability for Companies especially foreign brands like nespresso. The business culture in china is based on strong family ties and cultural network. Guanxi is a Chinese business practice of favoring a family and close friends prior to doing business. This could be unfavorable to foreign businesses like nespresso and other western companies. LEGAL FACTORS. Foreign trade laws, land ownership laws, patent and trademark laws, piracy laws, lobbying laws. According to reports, foreign firms cannot and do not acquire land as all land remains the property of the Chinese government. However the lease system provides foreign firms and corporation access to land for about a period of 50years after which the lease can be renewed. There was a case of McDonalds in Beijing who were forced out of their property by the government during the contract period (China unique, 2013). This spells an unstable working environment for nespresso. ECONOMIC FACTORS Economic factors include, Unemployment rate, exchange rate, inflation, interest rate, consumer discretionary income, labor cost. Unemployment: According to the ministry of human resources and social security of the PRC, there has been a significant decrease in unemployment rate in China from 4. 10 in the last quarter of 2013 to 4 percent in the second quarter of 2013 (Trading economics, 2014). This will increase salaries and wages due to scarcity of labor as only few of the population are unemployed. Similarly, Chinas inflation rate as reported by National Bureau of Statistics of China was at 2. 50 percent in January 2014 (Bloomberg business week Jan. 2014). This has caused a reduction in unemployment and an increase in wages. This might mean an increase in sales for western brands like nespresso and luxurious brands. According to ban and company luxury goods purchases has slowed down by 7percent as Chinese shoppers now do their luxury shopping abroad (Ban and company 2013). This might not be too good for foreign companies in china but it shows how passionate Chinese are for luxury brands. Chinas GDP were recorded at 7. 7 percent (9. 4 trillion USD) in the fourth quarter of 2013. (Bloomberg business week Jan. 2014) The above information shows that China’s economic environment would promote and facilitate business activities. (Trading economies, 2014). Lower unemployment rate implies high purchasing power of customers. Inflation will affect nespresso because suppliers will demand more. High interest rate means high return on investment. The higher consumer’s discretionary income, the higher their purchasing power especially for premium products like the nespresso brand. POLITICAL FACTORS. Factors present in the political environment include Political Stability, government involvement, trade barriers (tariff and non-tariff) Political stability: The three decades of reform in china has led to both a political and social landscape. (China daily Feb 2014). China has a unique form of political risk which is a constant battle between the central government and local government over applicable laws. For Nespesso, this stability and a clear understanding of local law would guarantee a stable business environment in the long run. Government involvement: The purpose of this is to protect domestic firms. (Protectionism). Government may impose barriers (tariff and non-tariff) on imports or foreign investment in order to protect domestic industries and to reduce competition. Although china has continuously opened its market for foreign investors, it has also place restriction on some foreign businesses in certain industries. For instance the restriction on American producers of autos, beef and steel into its market. (Bloomberg news April 2013) TECHNOLOGY. Technology when applied to work makes it easier, quicker and sometimes more efficient. The level of technology. Technology is inputs that improves an organization’s output. Technological factors includes machinery, communication, internet penetration, transport and logistics, social infrastructure. Internet penetration and logistics. See question 2 THE MICRO ENVIRONMENT INDUSTRY ANALYSIS PORTER’S FIVE FORCES. Local suppliers include; Yunnan Zheng coffee co ltd, Baoshan Yatong coffee commercial co. ltd, Dehong Hogu coffee co ltd, Yunnan Changshengda investment co. ltd, Kunming Qianxi industry and trade co ltd, Acme Fate international ltd (Alibaba, 2014). This shows that the supplier power is low because there are so many suppliers in the industry. Power of buyers (customers): With over 14million people in shanghai and other major cities of china and the tea drinking tradition of the Chinese people, there tend to be a high buyer power amongst customers. Also, the quest for luxurious band amongst Chinese consumers tend to influence buying power Competitors: The level of competition in china is high not just for coffee consumption but also for other hot drinks. In terms of luxurious coffee key players include Starbucks, costa, McDonalds, 85 degrees, pacific coffee etc. research from Mintel has shown that there has been an increase in the number of cafes from 15,898 to 31,283 between 2007 and 2012. (China briefing, 2013). Threat of new entrants: With the existence of so many players in the coffee industry it can be concluded that there is high threat of new entrants because it may seem that coffee business in China is attractive. Analysts say there will be a continuous increase in the consumption of instant coffee. (Euro monitor international). Industry rivalry: Competition is intense in the coffee industry in china as key player continue to compete in different ways. According to reports, there is a continuous fight for market share, who has more coffee shops etc. As Starbucks plans to have 1500 stores in china, costa coffee has stated their intention to increase its number to 2500 by 2018. Nestle and Starbucks has been competing for dominance of china’s coffee market for the last decade. While nestle has focused on being a ubiquitous brand, Starbucks has targeted the upper middle class. (Context china) QUESTION TWO According to reports, China has 618million internet users. 80percent of this number are mobile internet users. (ZDnet, 2014). The outbreak of mobile internet users drove the number from 500million as at December 2013. With this number of internet users, a firm would have no problem carrying out online sales, advertising, or communicating with its customers. A report by adage confirms that Taoboa and Tmall, two of china’s largest e-commerce company broke their last year’s sales record via the internet. Therefore many firms are capitalizing on the power of the internet by doing series of online promotion. (Adage, 2013) Online retail sale according to Bloomberg, went up by 2percent last year (adage, 2013). The surging internet purchase indicates that Chinese consumers are moving away from bricks and mortar outlets for their shopping. Opportunities of online CRM and sales include; Wider reach. Using the internet, nespresso can keep up with a large number of its customers on a daily or weekly bases. Advertising. Nespresso can also use the internet to advertise its product to millions of customers at the same time. This could be cheaper to operate too. Segmenting purposes. The record of customers and their previous purchase can help nespresso in automatically segmenting it customers based on purchase history Feedback and adjustment. Customer feedbacks is very important as these information can be used in making services or products better. Despite the attractive and promising nature of using the internet, investors and firms should also consider the drawbacks of using the internet for sales and communication. The Chinese government recently just imposed a new law regarding e-Commerce in China. The law stipulates that real names registration of sellers on third party platforms, strict seven days return policy, and also online payment market place must safeguard user’s privacy. (Pac net services, 2014) Another report says the government is imposing a law where all consumer to consumer online trading would have to register for a business license and  also pay taxes (China daily, 2014) Legal system. There are different legal restriction and regulation from government and regulatory bodies. Payment environment: the cash payment culture of the Chinese creates difficulties for online shopping. International credit cards are not accepted in most online shops. There is unavailability of credit card payment in most transactional websites. The online payment system in china is still at an infant stage. Logistics network environment: there is a restriction on foreign investment of logistics companies. Limited choices of delivery therefore, much more time is spent on delivery (jitm, 2007). QUESTION THREE Despite the large number of internet users I personally would recommend that nespresso adopt another marketing strategy as it will be very harmful to assume that the nespresso club would work in the Chinese market. From careful observation of the forces at work in the Chinese market environment, I can say that there is high level of government protectionism and regulation on internet businesses (Ecommerce) that tends to favor Chinese owned firms and businesses. Report has it that not only were a lot of websites blocked in china, there were also a Chinese replacement. Sites blocked include Facebook, yahoo, google, twitter, YouTube etc. according to report, the British newspaper The Guardian along with The New York times and Bloomberg news has been blocked in china for over a year. Motives for this act remains unknown (Taipei Times, 2014). Nespresso’s use of the internet is limited as not so much can be achieved due to interference by the government therefore using the internet could hinder performance as there is too much interference from the government. Nespresso should adapt its marketing mix to overcome the current situation of internet insecurity so as to reduce reliance on the internet. Though the internet can be used to position the nespresso brand image in the minds of the consumers for sales, or advertising or customer relationship but it won’t be wise business decision to apply the nespresso club concept in China because the government can decide blacklist them just like the case of Facebook. Nespresso should create more awareness about its brand to the Chinese public especially the less educated ones explaining the difference between house coffee and the nespresso brand Lastly, since there is already a tea drinking tradition amongst the Chinese population, nespresso should consider a local adaptation which involves offering other kinds of hot drinks so as to have a variety of products for it ever growing tea drinking customers.